An Interview with Andrew Benzie of Andrew Benzie Books

1. How did you get involved in the self publishing business? Did you take classes? Was there a part of your educational background that helped you pursue this career?

My art degree from UC Santa Cruz combined with 25 years’ experience in the design/print industry has prepared me well for the self publishing revolution. I first became involved in self publishing when I designed, published and marketed my father’s first novel The Elusive Immigrant in 2008—since then I have published over 20 books for local Bay Area authors.

2. Have you written a book? If not, what would you write about if you had all the time in the world to do so?

I have written bits and pieces here and there, but haven’t managed to complete a book just yet. If I had unlimited time, I might explore creating an interactive animated children’s ebook.

3. What is the most common problem you’ve encountered with manuscripts submitted to you, i.e. formatting? What do your clients do that makes Andrew nuts?

After I enter a client’s manuscript into one of my templates, I always go through the text and check for things like the number of spaces between sentences, indents instead of tabs, make sure the use of em and en dashes is consistent, do a final spell check, etc., so I really don’t run across anything that drives me nuts formatting wise. I tell my clients not to worry about the formatting—that’s my job, just focus on the writing.

4. What is your favorite color and why? How many walls in your home are painted your favorite color? Is your car that color?

Blue, because my wife’s eyes are blue. Yes, she told me to say that. Sorry, I have no blue walls or cars.

5. Who is your favorite author?

That’s a tough one, it changes all the time I suppose . . . but I recently enjoyed plowing through Isaac Asimov’s Foundation series.

6. Other than Curious George, what is your favorite book? How many times have you read it? (Not Curious George but your favorite book.)

I have probably read the Lord of the Rings trilogy more than any other book as it was the first book I really enjoyed reading as a child. And that was way before the movies came out!

7. You play the drums. Which rock star would you like to be?

There are a lot of drummers out there who I admire, but I think I’ll just stick with being me. Even if that means I still have to lug my own drums around. One of these days I’ll hire a roadie.

8. What is your favorite food?

Pizza. It’s the whole food pyramid served in the shape of a food pyramid.

9. What advice would you give someone who is considering self publishing, other than seeking the expert services of Andrew Benzie?

I would suggest anyone considering self-publishing do as much research as they can about the many options available to them, and to learn as much as they can from others who have been through the process before. And don’t forget to have fun, it can be a very rewarding process!

10. From your point of view, what is the most challenging or difficult thing about self-publishing?

Often its the marketing side that’s most challenging for my clients. To offer assistance, I offer marketing consultation services to help authors find ways to promote and market their books.

To learn more about Andrew Benzie Books, visit http://www.andrewbenziebooks.com/Home.html.

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3 Responses to An Interview with Andrew Benzie of Andrew Benzie Books

  1. Andrew, I did not realize you had a degree in art. That must be why the cover of my book, “Maracaibo Oil Brat-Book One,” which you published for me looks so beautiful.

  2. Anthony Wade says:

    The marketing portion really is the most difficult part to self-publishing.

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