#3 – What do I call myself?

#3: What do I call myself?

Pete Masterson advised I pick a publisher name, one I’d be doing business as (DBA) since my intention was to have a commercial publishing firm do the actual hands-on printing and distribution work. This need was unexpected, but, I understand is relatively standard. Fortunately I’d learned of the need before my visit to the Livermore library. The Bowker volumes there offered a mind-boggling record of publishers whether or not a DBA firm. Easy enough so far, right?

Pete advised I not use the DBA name I’d used in my earlier consulting work. Also recommended I not use my actual name as part of the DBA name selected. After a few days trying to imagine something catchy, and without noticeable success, I narrowed the list of potential DBA names to about 50. The Bowker listing search cut that number to about twelve. My wife cut it down to 5. The ones we really found attractive were either already in use or had negative regional implications. A coin flip selected “Alamo Hills Press.” It’s now been approved and filed by the Contra Costa County registry as a legitimate (and taxable, I find) doing-business-as (fictitious) name.

Advertisements

2 Responses to #3 – What do I call myself?

  1. I like that name. Good choice!

  2. When my twin and I searched for a joint-venture name for Double Take, our first book, we exhausted most sources. Finally settled on what we have been called all our lives, Carr Twins,and expanded it to Carr Twins & Co. Bowker accepted the title for a block of ISBNs without hesitation.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: